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Join us on Wednesday 3/5 and Thursday 3/6 for Northern California's only seminar covering the basics of cataloging
and e-commerce — CeCNC Catalog and eCommerce Basics 2008.
Learn about the functions and skills required to effectively run and manage a catalog and/or e-commerce operation from seasoned
professionals — each an expert in his or her own field. In eleven one-to-two hour "mini seminars" you will explore a wide
range of topics ranging from creative and merchandising, inventory planning, production, circulation and more.
If you're new to the industry, you should definitely attend this seminar. If you've been in cataloging for a few years, you'll be
surprised at the fresh insights you'll gain. But this seminar always fills up fast, so take advantage of this early announcement
and register now!
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WHEN |
Wed 3/5 and Thurs 3/6
8:30 AM to 5:30 PM |
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WHERE |
Argonaut Hotel
495 Jefferson Street
San Francisco, CA 94109 |
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DIRECTIONS |
The Argonaut Hotel is located on Jefferson Street near Hyde, on the Waterfront
at Fisherman's Wharf, adjacent to the Cannery.
Google map/directions
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COST |
Early-Bird Cost (paid before 2/20)
$375 for CeC members
$475 for non-members
Standard Cost (paid after 2/20)
$425 for CeC members
$525 for non-members
Includes continental breakfast and lunch on both days as well
as presentation materials
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BONUS |
Companies with three or more employees attending take an additional $50 off the
seminar fee for each attendee! |
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REGISTER |
Contact Joanie Wings at 707-664-0245 or info@cecnc.com
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WHAT YOU WILL LEARN
Finance: Understand cataloging's key numbers, including measuring response, profits and costs, and determining the
true break-even for your catalog.
Integrated Marketing/CRM: Who are we going to sell to, and how should they hear from us? Find out how to build sales
and brand loyalty through integrated customer acquisition, retention and life cycle management.
Circulation, Merge/Purge and List Management: Learn how to create a catalog mailing plan from start to finish,
including a comprehensive explanation of circulation, the merge-purge process and criteria for list management.
Internet Marketing: An introduction to online prospecting, loyalty and customer retention, including an overview
of the various means for acquiring customers, and an in-depth treatment of how to prospect using email.
Web Creative/Critique*: Hear an expert critique a cataloger's Website, highlighting features that work and
recommending how to improve what isn't working.
Catalog Creative and Catalog Critique*: Find out how to use design and copy to advance your marketing plan,
plus have a design expert critique of your company's catalog.
Production: Get an overview of the production process and how to bring your creative ideas to print.
Customer Service/Fulfillment: Gain insights into how to set up operations for optimum customer satisfaction and
evaluate customer service performance.
Merchandising: Discover the best strategies for evaluating product performance, when to add and when to drop
products and how to develop strong vendor relations.
Inventory Planning: Learn how to develop item forecast and buy strategies, reducing back orders and minimizing
overstock.
* To include your catalog and/or website in the critique sessions (time allows for three catalog critiques and three
web critiques), please submit by 2/20 to info@cecnc.com
PAST SEMINAR PARTICIPANTS
Aesthetics Marketing, Arthur Beren, Athleta, Audio Editions, Binger Catalog Marketing & Design, Boudin Bakeries,
Bravanta.com, Brix Direct, Bullock &Jones, Catalog City, Celebration Fantastic, Corona-Lotus,Inc., Dancing Dragon
Designs, Esprit, Garden Botanika, Good Catalog Company, Haggin Marketing, Hearthsong, Hello Direct, iGo, Illuminations,
Institutional Financing Services, Learn & Play, Lenser & Associates, Mokrynski & Associates, Orion Telescopes, Peet's
Coffee and Tea, Quebecor World, Real Goods, San Francisco Music Box Co., The Sharper Image, Skyvision,Inc.,
Smith & Hawken, Stacks & Stacks, Storybook Heirlooms, The Territory Ahead, Title 9 Sports, TravelSmith Outfitters,
Triplex Direct Marketing, West Marine Products, Williams-Sonoma, Windsor Vineyards |
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