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ABOUT PAT
 For over twenty-six years Pat
Connolly has been a well recognized leader in the direct marketing industry. In May of 1979, Pat joined
Williams-Sonoma, Inc. as Vice President of Mail Order. At that time, Williams-Sonoma's sales from its mail
order catalog and five retail stores totaled about $4 million. The Catalog for Cooks contributed about half
that sales volume.
Under Pat's leadership, Williams-Sonoma focused on the growth of its catalog division. In 1983, after incredible
growth, the company went public. Twenty plus years later, those efforts have lead from a single catalog concept
to eight catalog concepts using cutting edge database techniques on a 38 million name file. This growth was
assisted by Pat's unwavering attention to production details and the maintaining the highest possible production
standards. This combination of the effective use of the customer database and production excellence enabled the
Direct to Customer division to maintain steady growth despite the opening of over 560 different retail locations.
In 2005, Williams-Sonoma reached out to its customers and prospects by printing and mailing over 380 million
catalogs.
Pat's leadership has been essential in building the Williams-Sonoma brand because the catalog delivered huge
national exposure for Williams-Sonoma. As VP Mail Order, Pat directed all facets of the company's
direct-to-consumer contact strategies. He consistently built the brand "by framing the company's products
through a marketing lens of idealized domesticity". Mr. Connolly has also overseen the company's publishing
efforts. He guided the development of a series of 10 years - - - the most successful cookbook series in
publishing history.
Pat Connolly has also sponsored the development of the company's eCommerce division with the launch of the
W-S online Wedding Registry in June 1999, the W-S e-commerce website in November 1999, the Pottery Barn
e-commerce site in August of 2000, Pottery Barn Kids in 2001 as well as sites for PB Teen and Williams-Sonoma
Home.
Today, working with eight catalogs, five e-Commerce Internet sites, Pat leads the continued growth of a $1.135
billion dollar Direct-to-Consumer business in 2005 which is staffed by thousands of employees. As Executive
Vice-President and Chief Marketing Office, he remains responsible for the strategic implementation of
Williams-Sonoma's multi-channel marketing strategy.
2007 CeCNC Direct Marketer of the Year
2006 CeCNC Direct Marketer of the Year
2004 CeCNC Direct Marketer of the Year
Lifetime Achievement Award
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