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How consumers find products and services online has become critical to every company.
So Search Engine Marketing and the alphabet soup of new metrics have become something every marketer needs
to fully understand—whether their focus is catalog, retail or ecommerce.
The CeCNC (Catalog & Ecommerce Club Northern California) has brought together three experts on search
marketing for an interactive lunch seminar on Wednesday, November 8th. Like previous CeCNC seminars,
this event is sure to sell-out quickly, so please RSVP to Joanie Wings at
cecclub@earthlink.net (or 707-664-0245).
SEMINAR AGENDA
Search Basics - Get up to speed on the basics of search marketing, from Search Engine
Optimization (SEO) to Search Engine Marketing (SEM).
Peter Harrison, Running Start Marketing. Peter provides marketing
consulting to start-ups. He was formerly VP Marketing at Travelocity's
corporate group.
Search Programs - Learn how to develop a search marketing program, including setting budgets and goals, and tracking
metrics like Click-Thru Rates (CTR) and Cost Per Click (CPC).
Michelle Farabaugh, Lenser. Michelle is an expert in developing
multi-channel retailing strategies. She was formerly Senior VP
Marketing at Smith & Hawken and West Marine.
Search Trends - Hear directly from one of the leading search engines how the search engine marketing industry
has quickly evolved, what are the industry benchmarks, and where search is headed in the future.
Amy Vener, Yahoo. Amy provides market insights and consumer
research to large national retailers. Prior to Yahoo, Amy was with
Walmart.com.
Audience Open Discussion and Q&A
SEMINAR DETAILS
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DATE |
Wednesday, November 8, 2006 |
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TIME |
11:30 a.m. - 2:00 p.m. |
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WHERE |
Hotel Nikko, San Francisco
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COST |
$45 CeCNC members (before 11/1)
$55 CeCNC members (after 11/1)
$75 non-members |
Space is limited, so register early to ensure your seat. RSVP to Joanie Wings at
cecclub@earthlink.net (or 707-664-0245).
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