 |
Topics in Emerging Media
Thursday, May 10, 2007
9:00 a.m. to 2:00 p.m.
The Hotel Nikko, San Francisco.
As marketers continue to increase online spending and look for new ways to connect with customers, some are beginning
to move beyond traditional search and e-mail marketing to begin experimenting with a number of new online tactics to
generate leads and drive brand loyalty. From social networking to blogs, podcasting to mobile marketing, these
"emerging" media represent some of the most exciting—but also largely not well understood—new opportunities
in marketing.
Come join us and our panel of experts for a morning of information and insights about "emerging" media, and how your
organization can get started incorporating these new, cutting edge channels into your marketing mix. Topics that will
be addressed include:
- Blogging Basics: What are blogs, why are corporations blogging, how to create an effective business
blogging strategy and get started, best practices, and where to learn more
- RSS Feeds/Podcasts/Videocasts: What they are and how they fit into your marketing mix
- Mobile Marketing: A market overview, the different types of mobile media (SMS, WAP, applications),
how to measure response, and the what's on the horizon
- Social and Consumer Generated Media: Learn why social media sites—like Wikipedia, YouTube and
others—are essential to any marketing plan. Our experts will share marketing case studies from Microsoft and others,
and discuss measurement strategies
FEATURED SPEAKERS
- Aaron Watkins, VP Business Development, Ipsh
- Michael Sippey, VP of Professional Products, Six Apart
- Don Loeb, VP of Partner Services, Feedburner
- Chris Peterson, CEO, and Sara Moorthy, Director of Strategic Planning, Chautauqua Communications
- Elyse Tager, Principal, Elymedia
SPECIAL LUNCHTIME BONUS
"Multi-channel Marketing: Convergence for the Customer" with Mark Swedlund, Senior Vice President, Haggin Marketing.
Join Mark (the recent CeCNC Direct Marketer of the Year), as he shares highlights from his much-awaited annual multi-channel
benchmarking survey. Topics to be covered include:
- Tracking response rates for online and offline buyers
- Effective tracking methods for customer acquisition and retention
- The prevalence of promotions by type
- Optimizing circulation, merchandising and other opportunities across catalog, internet and retail
- Catalog financial performance—what should you expect?
This special lunch presentation is included at no extra charge as part of this seminar. For those
unable to attend the full-day, tickets to the lunch presentation are also available separately (see details below).
SEMINAR DETAILS
|
WHAT |
Topics in Emerging Media |
WHEN |
Thursday, May 10
Continental Breakfast: 8:30 a.m.
Seminar: 9:00 a.m. - 12:00 p.m.
Lunch Presentation: 12:00 p.m. - 2:00 p.m. |
|
WHERE |
Hotel Nikko
222 Mason Street (cross street is Ellis) in San Francisco
Parking is available at the public lot diagonal to the hotel. |
|
COST |
Seminar and Lunch Presentation
$195 "Early Bird" (if registered and paid on or before April 26)
$225 (if registered and paid after April 26)
SPECIAL BONUS: Companies with two or more employees attending the seminar, take an additional $50 off the
seminar fee for each attendee!
Lunch with Presentation Only
$45 "Early Bird" CeCNC Members (if registered and paid on or before May 3)
$55 for CeCNC Members (if registered and paid after May 3)
$75 for Non-Members
|
|
REGISTER |
Contact Joanie Wings at cecclub@earthlink.net (or 707-664-0245). |
Payment must accompany registration. Refunds requested in writing no later than May 3 will be refunded,
less a $25 handling fee. (Cancellations received after May 3 will not be eligible for a refund.) Space is limited.
|
|
|
